Thursday, February 16, 2006

Brandon_Ch5_DouglasAndHargadon_Q


“Ironically, innovations seem to be adopted most rapidly when their newness is domesticated, so to speak, by design features that invite us to treat the new object as if it were merely an extension – albeit an improvement – of a familiar object or device.”

Is this always true? Have any devices (hardware or software) been successful that have stepped completely outside of the box?

I recall that before introducing the Segway, the developer said that it was going to be an object that would change the world. I do not personally know anybody who owns one of these. Is this a case of it being too revolutionary to catch on, price being too high, or something else? Has this product not yet seen its best days?

Do new products have to be derived from something else to be successful? Is it even possible to come up with a product that is not derived from something else?

7 Comments:

At 1:02 PM, Blogger Steve said...

I think you can have a product thats outside of the box do well in the market. It does though have to have a great concept and make life easier for people to buy it. Many might think though that all products are derived somehow by something else. I dont know , but if your ever up late at night watch infomercials with Ron from Ronco he has good deals!

 
At 1:56 PM, Blogger RAFAEL BRIONES RODRIGUEZ said...

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At 3:04 PM, Blogger Mark said...

Stop saying outside the box.

I know someone who uses a seagway religiously since she has a degenerative muscle disorder. What the situation is this, once a product is released it may fall into the the category of new or truely inovative but then it becomes part of the mainstream. TV and movies and computers are all examples of this. Not to mention cars.

 
At 3:48 PM, Blogger Nick Geidner said...

I personally think everything comes from something else. The car was an improvment of the horse and buggy or the omnibus. The segway is an improvement of the scooter or an improvement of walking. The iPod is an improvement of the Walkman. And so on and so forth.

I personally can't think of anything that is completely new...well maybe the holla-hoop, which is "ya know for kids."

 
At 4:34 PM, Blogger Yildiz said...

Since all the innovations were created out of our necessity and now, since all our necessities are met, we don't find anything new but improved versions of the innovations we have already..

 
At 4:54 PM, Blogger Kasey Bradley said...

I saw a lighter with a bottle opener built onto it the other day, and it blew my mind.

I think most new products are adaptations of old products - even the Segway. It's just a scooter with a weighted-gyroscopic balance system.

 
At 5:12 PM, Blogger Curtisgeist said...

The comment is more about how inventing is more marketable/moneymaking if the prerequisites that come from familiarity are there.

 

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