Thursday, March 23, 2006

Brandon_Ch8_Walker_I

I think Online Caroline is a good start to where gaming interaction is going. The user is what is important.

If games are able to relate to users on another level (emotional), people will be able to become more involved in the games. It will not be just a person knowing what is going on with characters in a game, but the characters in the game will know about the player. It is then a two-way means of communication, rather than just one-way.

I also was interested in the fact that Online Caroline did not just communicate with the user while the user is at the Online Caroline web site. The game sent emails to the user. Caroline gets upset if she does not here from the user in a certain amount of time. This is crucial to making the user think Caroline is a real person.

As the article stated, information such as this has been presented to users through marketing tactics for years. Nearly every piece of spam I receive is addressed specifically to Brandon. Web site IP tracking methods are also involving users in this method when they know what geographic location a user is in.

Games that are able to effectively connect with people on emotional levels are the ones that keep users involved in the games... making the user always come back for more.

4 Comments:

At 2:53 PM, Blogger Julius said...

The two way communication also carries the risk the you get more spam directly aimed at your target group ... and the emails from Caroline could get annoying if you want to have the freedom to decide when to play the game.

 
At 3:33 PM, Blogger Ashley Ward said...

I'm gonna agree and say that the idea of Online Caroline is a neat one, but until I can be guarenteed that the information I'm providing to answer 'Caroline's' questions isn't being sold to companies for more unsolicited mail I probably won't play.

 
At 9:21 PM, Blogger Elizabeth said...

I think it goes back to an issue we discussed several weeks ago ... do players really desire total control over their games or not?? Or is it a person by person preference?

 
At 6:36 PM, Blogger Mark said...

I have enough needy women in my past.

 

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